Pitch™ platform allows media to filter and follow only the content they want

PEnewlogoSome big news last week from PitchEngine head office with the announcement of a new PR platform, established by PitchEngine in collaboration with Technorati and My MediaInfo.

MyMediaInfoJason Kintzler, PitchEngine founder and CEO, explained: “We built Pitch for journalists and bloggers instead of the other way around. It used to be acceptable to just blindly send press releases to media, but these days there’s just too much junk out there.”

Summarizing the PitchEngine media release:

  • The Pitch Platform offers a new kind of “social media relations”. Instead of sending press releases to email adresses, we’ll be creating conversations and sharing content with real people, network style
  • Technorati List, the blogger outreach component, is designed to help organizations (and bloggers) simplify and expand blogger outreach
  • MyMediaInfo represents 400,000 media jobs and a huge distribution network for PitchEngine users

tlistPitchEngine will begin rolling out invites for beta access to the new Pitch™ platform, via the website pitchengine.com. Naturally, I’m hoping we get a big response worldwide, and from a more self-interested viewpoint I’m hoping a sizable bunch of Aussies and Kiwis their hands up to be part of the beta test.

Full social media release is on the PitchEngine main site.