Just over a month has now elapsed since the announcement of arrangements for social media release service PitchEngine in Australia and New Zealand.

I’m excited at the possibilities offered by PitchEngine, for PR professionals and the PR industry, for business generally in this part of the world, and indeed for non-profit organisations and government.

In fact, anyone who wants to use the social Web more effectively to get their message out and interact with their communities.

This site has been set up as PitchEngine Australia, rather than as PitchEngine Australia and New Zealand. Not out of any disrespect to our cousins across the ditch: on the contrary, once we have some NZ subscribers to PitchEngine I want to set up a site focused on NZ needs and issues. If that seems like a dumb idea and a combined site is preferred, please let me know via the comments here or the Contact page.

There have been some very gratifying and humbling comments made to me and publicly, such as on Twitter, about PitchEngine’s decision to appoint me as their manager for this part of the world. I am committed to keeping faith with the confidence that has been shown.

Apart from our connection with PitchEngine HQ in the USA, we have a close working relationship with PitchEngine Asia, based in Guangzhou, China and through that connection we will be able to provide some special value-adding services such as translation in various Asian region languages, inclusion on Reuters China’s feed, and so on.

PitchEngine Founder and CEO Jason Kintzler has accepted an invitation to be interviewed by me tomorrow and I will post that interview here.